Catnip AI
Student Brand Representative

your program playbook ✦ fall 2026

You're joining a team of students representing Catnip AI on your campus. This page covers what the role looks like, what you get paid, and what we expect. Read it before your call.

8 weeksprogram length
Oct 15 – Dec 15dates
4–6 hrsper week
1

What Catnip AI is

Catnip AI turns a normal photo into something your friends can mess with. Someone posts a group photo, everyone else adds to it, changes it, ruins it, and the whole thing goes round the group chat.

Your job is getting your campus to try it. Not by handing out flyers, but by bringing it into rooms you're already in.

Download it and play with it before your call. You'll be a much better rep if you already have opinions about it.

catnips.ai Download on the App Store
2

What you'll be doing

Three things. Your campus manager sets the schedule with you, around your classes and whatever else you have on.

1

Sponsored integrations

Bring Catnip AI into something that's already happening. You are not throwing an event. You're adding five minutes to one.

  • Chapter meetings, sorority or fraternity
  • Club and org meetings, dance teams, club sports, cultural orgs, business frats
  • Philanthropy events and fundraisers
  • Tailgates and pregames
  • Dorm floor nights and residence hall programming
  • Formals, date parties, and getting ready before them

Get a group to open the app together and do one thing with a real photo of themselves. Ten people in a room beats a hundred people walking past.

2

Tabling activations

Set up on a high-traffic walkway and run something people stop for. We hand you the activation, you run the table. Past examples:

  • Put your crush next to you and see if you look good together
  • Rate my roommate's fit, with the roommate standing right there
  • Beat the rival, during rivalry week

The table is a game, not a stall. If nobody's laughing, it isn't working.

3

Reporting back

A quick note on what you ran, roughly how many people you got in front of, and anything that worked better than expected. Takes five minutes and it's how we know what to scale and what to drop.

3

How we track your installs

You get your own QR code and tracked link. Every install that comes through it is credited to you automatically.

This matters because your bonus money is tied to it. Use your own code every time.

If someone downloads the app because of you and doesn't scan your code, you don't get paid for it.

4

What you get paid

base
$400

For the eight weeks.

challenges, on top
up to $1,200 total

There are challenges running throughout the program with prize money attached. Most installs, biggest activation, plus seasonal ones around Halloween and rivalry weekends.

Reps who compete in the challenges typically finish closer to $1,200. The ones who don't finish at $400.

The difference between those two numbers is entirely in your hands.

5

What's happening on campus while you run this

The program is built around moments that already exist. You're not inventing occasions, you're showing up to the ones on the calendar.

  • Mid to late OctoberHalloween costume decisions. The biggest window of the whole program. People start choosing outfits two weeks out, and that decision is the entire product.
  • Oct 31Halloween itself. Parties, group costumes, and on most campuses a home game the same day.
  • NovemberHome games, basketball season opening, formals, Friendsgiving and philanthropy season.
  • Late NovemberRivalry weekend. The single most competitive photo moment of the year.

You'll get a campus-specific calendar with real dates before you start.

6

What we need from you

non-negotiable

  • Instagram and TikTok public for the duration of the program. It's how we see what you're posting.
  • Active in at least one campus organization. A chapter, a club, a team, a society. The bigger, and the more of them, the better.
  • 4 to 6 hours a week. Most of it happens at things you were going to anyway.
  • A short check-in call with your campus manager.

We don't care about your follower count. We care about the size of the rooms you can get us into.

Do

  • Use real photos of real friends
  • Bring it into rooms where people already know each other
  • Film reactions, not screens. The funny part is the faces
  • Post in your own voice. Your audience follows you, not us
  • Scan your own QR every time
  • Tell us when something flops. More useful than a win

Don't

  • Post anything you'd be embarrassed by in a year
  • Run activations that rank or rate people by looks
  • Use someone's photo without asking them
  • Buy followers or engagement. We check
  • Go quiet. If midterms hit, tell us and we'll work around it